Top 18 articles on Share of Search

1. https://ipa.co.uk/news/binet-presents-fast-cheap-predictive-share-of-search-metric 

2. https://www.kantar.com/uki/inspiration/advertising-media/five-steps-to-getting-serious-about-share-of-search

3. https://www.marketingweek.com/mark-ritson-share-of-search-share-of-voice/ 

4. https://www.youtube.com/watch?v=x1zMufAs3l0 

5. https://www.warc.com/newsandopinion/news/gearing-for-growth-with-share-of-search/44272 

6. https://www.warc.com/newsandopinion/news/why-marketers-should-embrace-share-of-search-as-a-metric/43942 

7. https://thebrandgym.com/share-of-search-a-new-way-to-predict-market-share/

8. https://www.generateuk.co.uk/galvanize/a-beginners-guide-to-share-of-search/

9. https://www.contagious.com/news-and-views/share-of-search-the-new-most-important-metric-for-brands-google

10. https://www.lbbonline.com/news/les-binet-unveils-share-of-search-metric-with-10-key-findings

11. https://www.thedrum.com/profile/jaywing/news/share-of-search-everything-you-need-to-know

12. https://www.davechaffey.com/digital-marketing-glossary/share-of-search-share-of-searches/

13. https://amecorg.com/2020/11/a-guide-to-share-of-search-everything-you-need-to-know-amec/

14. https://bastadigital.com/en/brand-search-volume/

15. http://marketingacrossborders.blog/2020/10/14/share-of-search-is-now-gaining-attention/

16. https://grizzlink.cz/2020/11/05/share-of-search-jako-alternativa-za-share-of-voice/

17. https://www.campaignasia.com/article/les-binet-urges-marketers-to-measure-google-searches-to-predict-brand-health/464253

18. https://www.marketingfacts.nl/berichten/wat-is-share-of-search-en-wat-moet-ik-ermee

Share of Search: Everything you need to know

Share of search (SOS) is probably the most hyped marketing buzzword this year. Marketers from all areas are getting excited about this new metric – with some seeing it as a potential replacement for more costly metrics like share of market (SOM) or even share of voice (SOV). However, those from a digital background are struggling to understand the hype around a metric that has already been in use for years.

What is share of search and what impact will it have on brand and agency-side marketers?

Read more on the Drum:

https://www.thedrum.com/profile/jaywing/news/share-of-search-everything-you-need-to-know

Mark Ritson - Share of search the new share of voice

It’s time for ‘share of search’ to replace ‘share of voice’

Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative.

Read more here:

https://www.marketingweek.com/mark-ritson-share-of-search-share-of-voice/

Kantar on Share of Search-

Now that the hype has settled: how can brands effectively approach Share of Search? Follow our five-step guide.

25 November 2020

https://www.kantar.com/uki/inspiration/advertising-media/five-steps-to-getting-serious-about-share-of-search

Why marketers should embrace Share of Search as a metric

Many brands talk about market share but, because it’s a slow-moving measure, very few truly engage and understand the causal relationships that drive it, notes strategist James Hankins.

Read more here:

Warc

Les Binet urges marketers to measure Google searches to predict brand health

Effectiveness guru's new 'share of search' metric is a "fast, cheap and predictive number" for brands to track their standing, Binet said.
Read more at:

https://www.campaignasia.com/article/les-binet-urges-marketers-to-measure-google-searches-to-predict-brand-health/464253