Mark Ritson - Share of search the new share of voice
It’s time for ‘share of search’ to replace ‘share of voice’
Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative.
https://www.marketingweek.com/mark-ritson-share-of-search-share-of-voice/