Share of Search: Everything you need to know
Share of search (SOS) is probably the most hyped marketing buzzword this year. Marketers from all areas are getting excited about this new metric – with some seeing it as a potential replacement for more costly metrics like share of market (SOM) or even share of voice (SOV). However, those from a digital background are struggling to understand the hype around a metric that has already been in use for years.
What is share of search and what impact will it have on brand and agency-side marketers?
https://www.thedrum.com/profile/jaywing/news/share-of-search-everything-you-need-to-know