What does my Share of Search mean?
Your Share of Search shows if the search interest for your brand compared to your selected competitive set is increasing or decreasing.
People search for a brand for three reasons:
To buy from a brand - 81% of people search before all major purchases
They are already customers and looking to get more information about the product
General interest in the brand
The exact sources for your brand may vary depending on geographic location of the search and if there exists search data for you on that platform.