What creates a strong Share of Search?

A strong Share of Search is created by having a strong brand, and the recipe for a strong brand is the million dollar question for marketers. A unique recipe for brand building based on the Long and the Short of it:

(Recipe created by Les Binet)
Share of Search is based on two factors:

1. Your brand’s base level interest:

   1. The size of your current customer base

   2. Your brand strength

2. The effects of marketing:

   1. Short term ad effects

   2. Long term ad effects

@Les Binet