Use Share of Search analytics to predict demand

Search data helps keep you up to date on the market pulse (no cookies required). On average, 69% of what drives the demand can be understood by analyzing Share of Search.

The benefits of search data goes beyond a SEO-focused keyword research. It is a valuable resource for both market and product research and plans.

Thanks to Share of Search the business value of brands can easily be proved

• There are 4.66 billion active internet users worldwide* making the internet the world's largest panel of consumer behaviour

• 81% of all purchase decisions come after a search.

• On average there exists a correlation of 81% between companies’ branded searches and future sales and market share*

*Statista 2021

*IPA Share of Search working group 2021