Share of Search vs conventional Brand Trackers
Share of Search correlates extremely well with brand trackers.
SoS also has some powerful advantages over traditional brand trackers:
You have access to data from far back in time. Even for your competition.
You can change your mind and redefine the category, your competition, period, region or other metrics at any point. Or make multiple comparisons.
You can drill down into tiny categories.
You may even study the share on product level
The data is for free!