Share of Search analysis
The viability of Share of Search as a method has been a subject of growing discussion. Adidas, a prominent company, has adopted Share of Search as its primary marketing metric, surpassing the limitations of NPS. Share of Search not only provides trend insights but also offers valuable clues about its effectiveness.
Our members at MyTelescope have authored a comprehensive guide on utilizing Share of Search for market and business intelligence analysis. Here's a summary, and for more details, please visit their blog:
Executive Summary: Share of Search Analysis for Market Intelligence
Share of Search analysis is a potent method for obtaining crucial market intelligence. This concise summary highlights key points:
Share of Search provides insights into online visibility and competitive positioning.
It helps identify trends, customer preferences, and market shifts.
Define objectives, select keywords, identify competitors, monitor search engines, and utilize tracking tools.
Analyze data to benchmark against competitors, spot trends, understand customer behavior, identify market gaps, and refine strategies.
Share of Search analysis guides marketing, product development, and resource allocation decisions.
It's an ongoing practice to stay updated with industry trends and adapt strategies for a competitive edge.