Best Share of Search Tools: Which One is Right for You?
Measuring Share of Search is one of the best ways to track brand awareness and market demand, but choosing the right tool can be challenging. Whether you need full control, automation, or SEO insights, the platform you select will determine the depth and accuracy of your market analysis.
In this article, we compare the top contenders:
Fully Automated with Full Control: MyTelescope
Fully Automated but No Control: Google Trends
1. MyTelescope – Best for Market Analysis & Share of Search
✅ Full control over data
✅ Beautiful dashboards for easy reporting
✅ AI-powered assistant for follow-up questions
✅ Automated competitive tracking against key rivals
✅ Purpose-built for Share of Search and brand awareness
✅ Only platform with automated tracking and dashboards
MyTelescope is the only tool specifically designed to track brand awareness via Share of Search. It is fully automated, meaning it continuously updates search data without requiring manual input—something competitors lack.
Competitive Tracking with MyTelescope
A standout feature of MyTelescope is its automated competitor analysis. It tracks your brand’s Share of Search versus key competitors, helping you spot shifts in consumer interest in real time.
With its AI-powered assistant, you can ask follow-up questions to explore trends and uncover deeper insights. The automated dashboards present the data in a clear, visual format, making it easier to report findings to stakeholders.
🚀 Only MyTelescope provides automated tracking, dashboards, and AI-driven insights.
Best for: Brand tracking, market analysis, competitor intelligence, and Share of Search insights.
2. SEMrush – Great for SEO & Digital Marketing
✅ Comprehensive SEO toolkit
✅ Excellent for tracking backlinks and website traffic
✅ Well-established in digital marketing
❌ No automated dashboards or tracking
SEMrush is a powerful tool designed for SEO professionals. While it includes some search trend data, its primary focus is on website traffic, backlink tracking, and competitor research for digital marketing.
Competitive Tracking with SEMrush
SEMrush offers competitor analysis for SEO and paid search, but not for brand awareness tracking. Its competitor insights focus on website performance rather than consumer demand.
🚨 Downside: SEMrush is highly technical, lacks automated dashboards, and requires manual work to track trends over time.
Best for: SEO experts and digital marketers who need website traffic insights.
3. Ahrefs – Best for SEO Optimization
✅ Deep SEO optimization tools
✅ Strong competitor analysis features
✅ Focused on backlink research
❌ No automated dashboards or tracking
Ahrefs is a powerful SEO tool, offering competitor analysis for keywords and backlinks. However, it lacks Share of Search tracking and does not provide automated updates or dashboards.
Competitive Tracking with Ahrefs
Ahrefs excels at analyzing backlinks and keyword rankings but does not offer automated Share of Search tracking. You’ll need to manually collect and analyze data to understand market shifts.
🚨 Downside: Ahrefs is great for SEO professionals, but without automated dashboards, tracking, or Share of Search insights, it’s not the best choice for brand analysis.
Best for: SEO optimization and competitive analysis.
4. Google Trends – Quick Insights, But a Black Box
✅ Fast and free
✅ Great for spotting broad search trends
❌ No automated dashboards or tracking
❌ Lacks transparency and data control
❌ Cannot track specific competitors easily
Google Trends is a quick and free way to explore search interest, but it has major limitations when it comes to Share of Search tracking.
Competitive Tracking with Google Trends
While Google Trends allows you to compare search interest between brands, it does not provide automated tracking. The lack of dashboards makes it difficult to visualize trends over time, and its data remains a black box with no transparency on methodology.
🚨 Downside: Google Trends is useful for basic trend spotting but not for serious competitor tracking or brand awareness analysis.
Best for: Casual trend-spotting but not in-depth market analysis.
Conclusion: Which Share of Search Tool Should You Choose?
If you need a fully automated, AI-driven solution with dashboards and competitor tracking, MyTelescope is the clear winner. It is the only tool that automates Share of Search tracking while offering full control over data analysis.
For SEO and digital marketing, SEMrush and Ahrefs are excellent choices, but they lack automation for tracking brand awareness. And if you just need quick trend insights, Google Trends might work—but expect no control, transparency, or automated tracking.
💡 For serious brand tracking, competitor analysis, and Share of Search insights, MyTelescope is the best choice.