Is SHARE OF SEARCH – THE ARGUMENT FOR NOT CUTTING MARKETING BUDGETS?

With an increased Share of Search, your competition is naturally likely to see their Share of Market reduce, as it follows in line with the market equilibrium. Is the focus then to create excess Share of Search?

EXCESS SHARE OF SEARCH (ESOS)

Market Share / Share of Search  * ESOS = Future market share growth.

Your brand has a 20% market share but enjoyed 30% of the total search frequency last month. Well done! you have +10 ESoS and we know that translates into X% of market share growth in your category per year.

Of course a number of factors such as the size of the competition, price points and quality of your campaigns will contribute to your overall success in driving ESOS and gaining market share.

Read more on the subject at www.mytelescope.io